JWRcreative@gmail.com
Creating an identity is one of my favorite things to do. Learning about someone (or something,) then translating that information into a mark, which will uniquely represent them, is a very rewarding process.
Identity for California-based fast casual restaurant chain.
Staff uniforms.
Art directed exterior signage.
Created all interior signage, menu boards, carryout and catering packaging, beverage containers and promotional materials.
Identity for Los Angeles-based dermatologist subscription box.
Identity for private, Michigan-based farm.
Identity concept for California-based product, brand, and operational consulting firm.
Identity for Miami-based music school.
Identity for former professional baseball player, Carlos Lee. Lee was coined El Caballo ("The Horse" in Spanish) after a 28-game hitting streak.
Identity for former professional baseball player, Magglio Ordoñez.
Identity for former professional basketball player, Eddy Curry.
Identity for Bicycle Cards' 24 Euchre Tournaments.
Identity concept for custom-made classical guitar line.
Identity for Virginia-based landscape company.
Identity for Chicagoland landscape company newsletter.
Identity for Chicago-based mortgage broker.
Identity for Chicago-based mortgage broker.
Identity for Chicago-based mortgage broker.
Identity for bladder control system.
Identity concept for Medical Advancement Council.
Identity for California-based health club and spa.
Identity concept for China's first luxury train line to Tibet.
Created “Art (right brain) and Science (left brain)” campaign theme for commercial printing company. In addition, created dual spine, capabilities brochure with pocket, and incentive mailer with premium item (pen).
Consumer awareness campaign kit for medical device company. Items included how-to guides, welcome letters, ad slicks, press release templates, newsletters, patient education brochures, posters, table tents, symptom checklists and carrying case. In addition, created "Keeping Pace with Life" identity and art directed multiple photo shoots of lifestyle models and featured patient.
Capabilities brochure/pocket folder and accompanying case studies for patient recruitment company.
Physician-focused marketing communications toolkit for diagnostic products company. Items included how-to guides, press release templates, ad slicks, referring physicians letters, pocket/hanging cards, patient education brochures and posters, fax order forms, case studies and carrier binder.
Dentist-focused marketing communications toolkit for mouth wear company. Items included wall certificates, program guides, training guides and videos, unique ID cards, patient education brochures and table tents. In addition, created company identity and "Become Greater Than" tagline.
Healthcare Related Infographic Samples
Patient-focused infographic highlighting the "Aging Face" for facial plastic surgery association.
Patient-focused infographic highlighting "50 Years of Surgical Excellence and Patient Care" for facial plastic surgery association.
Welcome booklet (with grommet-and-string closure) for Punta Mita luxury resort in Mexico.
Created “BEST OF BOTH WORLDS” campaign theme and various advertisements for professional lighting company.
Advertisement concept for professional lighting company.
Coffee table booklet (highlighting award-winning landscape designers and their creations.) In addition, created Folio identity.
Bicycle Cards print advertisement concept and "24 Euchre Tournament" identity.
Caputo print advertisement. In addition, art directed product photo shoot.
Created “BUILDING. BEAUTIFUL.” campaign tagline and creative concept for professional lighting company.
Created “REVEL” campaign tagline and creative concept for professional lighting company.
Created “IP65/Change Your Perspective” campaign tagline and creative concept for professional lighting company (IP65 = Ingress Protection rating for dust and water).
Dermatologist subscription box exterior.
Dermatologist subscription box interior.
Beauty device kit packaging.
Additional kit packaging.
QVC display stand.
Educational "newsstand" package promotion, including newsletter for prostate drug, Eligard.
Initial Eligard package promotion mock-up depicting newsletter, tote bag and coffee packet premium items.
Informational sample kit concept for pediatric oral electrolyte, ReVital.
Packaging die line and layout for food processing company.
Packaging die line and layout for food processing company.
Final printed package (unfolded).
Packaging layout for dairy products manufacturer.
Packaging sleeve layouts and product photo shoot art direction for dairy products manufacturer.
I devised a unique system in which each apparel design represents a different group of people or “demographic.” This framework allows individuals to choose how they want to be viewed or call attention to ideas/issues that are important to them. In effect, revealing more about who they really are and less about the brand of clothes they wear.
Music lovers will appreciate the map of North America covered by a British flag, and topped with the neck of a guitar. All hail the British Invasion!
This design features an indented bark pattern to simulate as if the wearer has just had a big hug with his or her favorite tree. Significant others may get jealous!
Travelers will connect with this world map featuring the most traveled to cities on each continent including New York City, São Paulo, Paris, Mumbai, Cairo and Sydney.
Features a linear drawing of wild flowers and floating pollen spores. For people with allergies, this shirt is something to sneeze at!
With the words "right brain" in reverse, this design celebrates the side of the brain dedicated to creativity. Artsy types call this shirt a "no brainer.”
Relax with this symbol of radiating energy that reveals the secret to inner peace. Stylized lungs within a peace symbol make known that breathing is key in the journey toward enlightenment.
Analyze this! With the words "left brain" assembled out of letters and numbers, this design celebrates the side of the brain dedicated to rational thought.
Features a slightly altered symbol for woman with the addition of an equal sign. Show your support for all those created equal.
Beer 101. This design features the basic brewing process, ingredients and resulting styles of beer all within the shape of a pint glass. Cheers for beers!
