JWRcreative@gmail.com
Creating an identity is one of my favorite things to do. Learning about someone (or something,) then translating that information into a mark, which will uniquely represent them, is a very rewarding process.
Identity for California-based fast casual restaurant chain.
Staff uniforms.
Art directed exterior signage.
Created all interior signage, menu boards, carryout and catering packaging, beverage containers and promotional materials.
Identity for Los Angeles-based dermatologist subscription box.
Identity for private, Michigan-based farm.
Identity for Miami-based music school.
Identity for former professional baseball player, Carlos Lee. Lee was coined El Caballo ("The Horse" in Spanish) after a 28-game hitting streak.
Identity for former professional baseball player, Magglio Ordoñez.
Identity for former professional basketball player, Eddy Curry.
Identity for Bicycle Cards' 24 Euchre Tournaments.
Identity for bladder control system.
Identity concept for Medical Advancement Council.
Identity for California-based health club and spa.
Identity concept for custom-made classical guitar line.
Identity for Virginia-based landscape company.
Identity for Chicagoland landscape company newsletter.
Identity for Chicago-based mortgage broker.
Identity for Chicago-based mortgage broker.
Identity for Chicago-based mortgage broker.
Identity concept for China's first luxury train line to Tibet.
Created “Art (right brain) and Science (left brain)” campaign theme for commercial printing company. In addition, created dual spine, capabilities brochure with pocket, and incentive mailer with premium item (pen).
Consumer awareness campaign kit for medical device company. Items included how-to guides, welcome letters, ad slicks, press release templates, newsletters, patient education brochures, posters, table tents, symptom checklists and carrying case. In addition, created "Keeping Pace with Life" identity and art directed multiple photo shoots of lifestyle models and featured patient.
Capabilities brochure/pocket folder and accompanying case studies for patient recruitment company.
Physician-focused marketing communications toolkit for diagnostic products company. Items included how-to guides, press release templates, ad slicks, referring physicians letters, pocket/hanging cards, patient education brochures and posters, fax order forms, case studies and carrier binder.
Dentist-focused marketing communications toolkit for mouth wear company. Items included wall certificates, program guides, training guides and videos, unique ID cards, patient education brochures and table tents. In addition, created company identity and "Become Greater Than" tagline.
Marketing campaign materials for Dodge-sponsored dodgeball tournament. Items included posters, postcards, brochures, branded t-shirts and dodgeballs. In addition, created World Dodgeball Association (WDA) identity.
Healthcare Related Infographic Samples
Patient-focused infographic highlighting the "Aging Face" for facial plastic surgery association.
Patient-focused infographic highlighting "50 Years of Surgical Excellence and Patient Care" for facial plastic surgery association.
Welcome booklet (with grommet-and-string closure) for Punta Mita luxury resort in Mexico.
Created “BEST OF BOTH WORLDS” campaign theme and various advertisements for professional lighting company.
Advertisement concept for professional lighting company.
Coffee table booklet (highlighting award-winning landscape designers and their creations.) In addition, created Folio identity.
Bicycle Cards print advertisement concept and "24 Euchre Tournament" identity.
Caputo print advertisement. In addition, art directed product photo shoot.
Created “BUILDING. BEAUTIFUL.” campaign theme for professional lighting company.
Created “MOOD SWINGS” campaign theme and various advertisements, as well as video shoot storyboard, for professional lighting company.
Created four-phase “FACE THE ELEMENTS” campaign theme and various advertisements for professional lighting company.
Created “REVE” campaign theme and various advertisements for professional lighting company.
Dermatologist subscription box exterior.
Dermatologist subscription box interior.
Beauty device kit packaging.
Additional kit packaging.
QVC display stand.
Educational "newsstand" package promotion, including newsletter for prostate drug, Eligard.
Initial Eligard package promotion mock-up depicting newsletter, tote bag and coffee packet premium items.
Informational sample kit concept for pediatric oral electrolyte, ReVital.
Packaging die line and layout for food processing company.
Packaging die line and layout for food processing company.
Final printed package (unfolded).
Packaging layout for dairy products manufacturer.
Packaging sleeve layouts and product photo shoot art direction for dairy products manufacturer.
